Factor Investing

Why You Should Be Wary of Factor ETFs? You already know that factors like value, momentum, quality, and low volatility have a long track record of outperformance. That’s why the explosion of “factor ETFs” looks so tempting on the surface. But here’s the dirty little secret Wall Street doesn’t advertise: most factor ETFs dilute your

Most investors nod along when they hear about portfolio rebalancing. Yet when real money is on the line, emotions take over. It feels counterintuitive to sell your winners and add to your laggards. But if you use a factor based investing strategy, especially one that depends on the interplay between value, size, momentum, quality, or

You might think of the Carhart 4 Factor Model as an academic tool best left to quants and finance professors. But if you’re building a portfolio with real money and expecting it to outperform, this model can be a powerful ally. It doesn’t replace your process—it sharpens it. Whether you lean into small-cap value like

You already know that alpha doesn’t come from following the herd. But while most investors chase the latest trend, the real edge is hiding in plain sight—inside academic research, portfolio construction, and consistent factor exposures. Factor-based investing isn’t just smart—it’s scientific. And when executed correctly, it becomes your compounding engine: systematic, repeatable, and scalable. In

Why Stock Returns Aren’t Just About Market Risk A staple of business schools all across the country, Capital Asset Pricing Model, or CAPM, is traditionally considered a model sufficient to explain the stock returns. CAPM tends to paint all stock returns with a single brush – a function of market risk. You probably know the